2020 Asia Thermal Technology and Comfortable Home System Expo (Hot Expo)

4. Make full use of the official website and WeChat public account channels to accumulate fans and expand the spread of the exhibition;

5. Baidu, 360 search, HC, online alliance promotion, Moments of Friends, Tencent News and other publicity advertisements are placed to expand the influence of the exhibition;

6. Association cooperation: maintain close contact with more than 100 domestic and foreign associations and scientific research units, and make full use of resources;

7. Media cooperation: Close cooperation with more than 300 mass/industry media/we-media/live broadcasting platforms/vertical communities/APP (press release, BANNER exchange, advertisement exchange, advertisement publication, resource exchange, etc.) , Or adopt a strategic cooperation model, and cooperate with the media to help spread exhibition information and assist in attracting exhibitions and investment;

8. Exhibition promotion: Participate in the same type or related types of exhibitions/events (forums, conferences, lectures, annual meetings, press conferences, cocktail parties, etc.), publicize the exhibition, meet industry insiders, collect business cards, conference journals and other information; customer groups Distribute tickets, gifts and collect business cards at relevant exhibitions;

9. Telephone invitation: The business team, the business center, and the international department jointly call to invite the audience; the target task is divided into the time period to ensure the implementation and completion of the target;

10. The whole year plans to visit more than 50 enterprises and associations in the industry, and more than 60 industrial bases, trade centers, HVAC, building materials, sanitary ware markets, etc.;

11. Celebrity effect: Invite leaders/experts/elites/stars and other famous and influential people in the circle as the image spokesperson or VIP guests of the event to participate in exhibitions and summit activities;

12. Short video dissemination: Make various exquisite small videos and upload them to various video websites, such as Douyin, Kuaishou and other platforms.

6. Media linkage

1. Pave the report before the show: strategic cooperation with 150+ media, including traditional media, online media, new media; industry vertical media.

2. On-site report during the exhibition: 30+ authoritative mass media, 20+ professional media in the industry

3. Post-show retrospective report: cooperation with 150+ media

Some representatives of media cooperation units: CCTV, China Central Radio, Guangdong Television, Southern Television, Guangzhou Television, Xinhua News Agency, Phoenix Satellite TV, People's Daily, Guangzhou Daily, Yangcheng Evening News, Nanfang Daily, New Express, Tencent, Sina, NetEase, Sohu, Yangguang.com, Xinhuanet, "Modern Heating", "China Refrigeration Heat Pump & Air Conditioner", "Heat Pump Market", China New Energy Network, China Burner Network, China Stove Network, China Boiler Network, etc.

7. Audience group

1. Agents, distributors, wholesalers, import and export traders

2. Construction engineering companies, contractors, engineering installation companies, energy-saving renovation companies, architectural design institutes, scientific research institutions, research institutes, energy institutes

3. Real estate developers, property management companies, energy management companies

4. Hotels, hospitals, schools, canteens, office buildings, clubs, baths, restaurants, banks, stadiums, resorts, shopping malls, railways, airports, subways, factories and various civil and commercial residences and other places

5. Relevant representatives of the government, associations, and common facilities management departments

6. Media, investment and financing institutions and others

8. Purchasing delegation of specially invited buyers

Guangdong Economic and Trade Commission, Provincial Development and Reform Commission, Provincial Energy Office, Guangdong Energy Conservation Association, Guangdong Textile Association, Guangdong Papermaking Association, Guangdong Ceramics Association, Guizhou Resource Conservation and Comprehensive Utilization Association, Yunnan Energy Conservation Association, Yunnan Tea Industry Association, Tianshui Fruit Industry Association of Gansu Province, Ningxia Wolfberry Industry Association, Shaanxi Tea Industry Association, Shaanxi Building Materials Industry Association, Sichuan Furniture Industry Chamber of Commerce, Uni-President, Wuliangye, Kweichow Moutai, Hongta Group, China Tobacco, Cummins, Shaanxi Coal Group, Tus-Sound, Sany Environment (Sany Heavy Industry), ENN Group, Chint Group, Shanghai Electric, China National Chemical Construction Corporation, Gree, Haitian Flavor, Midea, Guoneng, Kaidi, Disen, Everbright... …

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